When GA4 and Google Tag Manager are inconsistent, your team spends time questioning reports instead of improving campaigns. I set up or repair your tracking so important visits, events, and conversions are measured consistently from landing page to lead.
We begin with the decisions you need your data to support, then map the events and conversions needed to answer them. I configure and test the setup, document what changed, and give your team or agency a foundation it can maintain.
Define events, conversions, naming, and parameters around the customer journey.
Implement GA4 and GTM tags, triggers, and conversion definitions.
Test collection and document the setup for a reliable handoff.
The configuration is based on your funnel and documented so it is easier to maintain after launch.
GTM provides a structured way to manage analytics and marketing tags on a website, helping teams deploy and maintain tracking without repeatedly changing site code.
GA4 should track the events that explain meaningful customer behavior: acquisition, engagement, key page interactions, lead actions, purchases, and other steps in your funnel.
Yes. When important website actions are consistently measured and mapped as conversions, the data can support campaign reporting and optimization workflows.
For most business sites, GTM is the better choice. It lets tracking change without editing site code, keeps tags organized, and makes it easier to add ad platform tracking later.
Usually, yes. I first review what is already collecting data, then keep what works and fix or remove the rest, so you avoid losing historical data unnecessarily.
Website conversion tracking defines the actions worth measuring. An analytics audit reviews an existing GA4 and GTM setup. Marketing attribution connects GA4 data to CRM outcomes.
I will review your existing GA4 property and GTM container, identify the biggest gaps, and recommend what to keep, repair, or rebuild before you commit to a full setup.