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Find the tracking gaps before they become expensive decisions.

A marketing analytics audit identifies where GA4, GTM, CRM, BigQuery, and reporting data is incomplete, duplicated, inconsistent, or disconnected from the outcomes your team needs to measure.

When the data looks plausible, but the team does not trust it.

Duplicate or missing eventsIdentify tracking problems that can inflate, hide, or distort the actions you rely on.
Platform and CRM discrepanciesClarify why figures differ across tools and which system should answer which question.
Unclear measurement ownershipDocument what exists, what is missing, and what should be fixed first.

What an analytics audit delivers.

The audit is a structured review of your measurement setup against your marketing and business goals. It is designed to surface the highest-impact issues first and leave your team with an understandable path forward.

01

Review

Assess key tracking, reporting, and data-flow touchpoints.

02

Validate

Compare events and records across GA4, GTM, CRM, and relevant sources.

03

Prioritize

Turn findings into a practical fix list and measurement roadmap.

Analytics audit FAQ.

What systems can a marketing analytics audit cover?

An audit can cover GA4, Google Tag Manager, website events, campaign conversion setup, BigQuery data flows, CRM lifecycle data, and reporting logic.

What do I receive after an audit?

You receive a prioritized set of findings and recommended next steps, focused on the gaps and discrepancies most likely to affect decisions.

Who benefits from an analytics audit?

Small businesses, agencies, and in-house teams benefit when tracking is aging, reporting conflicts across systems, campaigns lack confidence in conversion data, or a new measurement foundation is needed.

Get a clearer picture of what your data can support.

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