Know which marketing brings you qualified leads.
You invest in SEO, paid search, and social campaigns to bring in business. I help small businesses and digital marketing agencies track what happens next, from the first visit to the qualified lead and closed deal.
Make marketing decisions with data you can trust.
Trusted to make complicated tracking make sense.
You should not need to guess whether your tracking works or spend hours reconciling reports. The goal is a setup your team can understand, use, and trust.
Kevin is hands down the easiest and most efficient digital marketing analytics implementer I've ever worked with. He communicates very clearly and works very quickly with no issues. He has been a lifesaver for our small company. We're now able to track form fills and determine the best use for our ad spend. I plan on contacting him whenever a digital tracking issue/implementation need comes up in the future!
Data concepts can be complex and Kevin did a wonderful job communicating with stakeholders in ways they could understand without compromising on the technical facts of the situation.
Kevin also did not back down from unfamiliar challenges, he did the research, shared his findings, had the necessary conversations, and did the work.
Kevin is such a valuable asset to any team trying to be more data-conscious. If your business is needing help to gain better insights from whatever data infrastructure you currently have, Kevin is your guy to do so!
Know which campaigns
earn their keep.
When GA4, ad platforms, and your CRM disagree, it is hard to know what to fix or where to invest. Get the tracking and reporting you need to make the next decision with confidence.
Website conversion tracking
Track successful form submissions, calls, bookings, and purchases so your reports and ad platforms measure real outcomes, not just clicks.
↗ 02GA4 & GTM setup
Set up or repair GA4 and Google Tag Manager so important customer actions are measured consistently across your website.
↗ 03Revenue attribution
Connect campaign and website data to CRM leads, qualified opportunities, and closed revenue to understand the role marketing plays in growth.
↗ 04Analytics audits
Find missing or duplicate events and explain why GA4, ad platforms, and your CRM report different numbers, with a prioritized plan to fix them.
↗Start with a free
tracking review.
Not sure whether your tracking is giving you the full picture? I will review the setup, identify the biggest gaps, and recommend what to fix first. You will have a clearer next step before investing more in campaigns or reporting.
Know what happens after the click.
Clicks and form fills only tell part of the story. If you cannot connect campaigns to qualified leads and closed deals, you may be shifting budget based on incomplete signals. I help connect marketing activity to CRM outcomes, so you can make better-informed decisions. Explore marketing attribution or start with a free analytics audit.
Get a clear plan from problem to answer.
You do not need another dashboard full of numbers. You need to know what is working and what to do next. We start with your business question and build toward the measurement that can answer it.
Start with your goal
Identify the leads, sales, and marketing decisions you need to understand.
Connect your data
Bring together website events, campaign activity, and CRM lead outcomes.
Test what is captured
Check tags and data handoffs so events and conversions are recorded as intended.
Use the results
Get clear findings and practical next steps for your team or agency.
I understand both the marketing work that generates demand and the data work needed to measure it. That means tracking recommendations are grounded in how campaigns, websites, and sales processes actually operate.
Questions about tracking,
answered clearly.
Understand what the work involves, where to start, and how better tracking can support your marketing decisions.