Know which marketing is actually driving growth.

I help small businesses and agencies turn disconnected marketing data into clear, revenue-linked decisions.

Get in touch ↗Explore services

Built for marketing teams that need answers they can trust.

60+client accounts supported
GA4 + GTMenhanced journey tracking & optimized campaigns
CRM → BQdown-funnel deal and revenue reporting

Your measurement
should earn its keep.

Practical analytics systems for teams ready to spend less time debating the numbers and more time acting on them.

01

Website conversion tracking

Capture the events that matter - forms, calls, purchases, key actions - so paid campaigns can optimize toward the actions that create real business value.

↗ 02

GA4 & GTM setup

Implement or repair GA4 and Google Tag Manager so your reporting starts with dependable, consistently collected data.

↗ 03

Revenue attribution

Match marketing touchpoints to CRM deals and closed revenue, so you can see the full path from campaign to customer.

↗ 04

Analytics audits

Find the gaps, duplicates, and discrepancies hiding in your current tracking before they lead your team in the wrong direction.

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Explore services ↗

Most agencies stop at the click. I follow the outcome.

Clicks and impressions are useful signals, but they do not tell you which campaigns created qualified leads or contributed to closed revenue. I connect the two steps that make marketing performance commercially useful: lead data and marketing-attributable deals.

Talk revenue attribution ↗
Typical reporting
Marketing intelligence
Clicks & impressions
Campaign → lead
Platform conversions
Lead → qualified opportunity
Cost per click
Opportunity → attributable deal
Channel-level assumptions
Marketing-attributable revenue

Useful data isn't a dashboard. It's a decision system.

Every engagement starts with the business question, then works backward to the events, systems, and reporting needed to answer it.

01

Clarify the question

Define the outcomes, funnel, and decisions that matter.

→
02

Connect the signals

Align website events, campaign data, and CRM outcomes.

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03

Validate the data

QA each handoff so reporting reflects reality.

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04

Make it actionable

Deliver a clear view your team can use with confidence.

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I bring 5+ years of digital marketing experience to the data work - so tracking is designed around how campaigns, teams, and customers actually move.

Marketing context, not just measurementHands-on experience across SEO, paid media, website tracking, reporting, and optimization.
B2B and B2C industry experienceClient experience spanning home services, medical, financial services, manufacturing, and ecommerce.
Analytical depthMarketing and CRM data brought together through SQL, BigQuery, attribution modeling, and analytics QA.
Built for the practical decisionA direct, collaborative approach for small businesses and agencies that need answers they can use.

Marketing analytics,
answered clearly.

Straight answers to the questions that come up when your team needs more reliable marketing measurement.

What does a marketing analytics consultant do?They make marketing data reliable, connect website activity with lead and CRM outcomes, and turn performance reporting into decisions about budget and campaigns.
Why does conversion tracking matter for paid media?Accurate conversion tracking lets teams and platforms optimize toward valuable actions - qualified leads, calls, purchases, and eventually revenue - instead of just traffic.
Can GA4 be connected to CRM revenue?Yes. Website and campaign touchpoints can be matched with CRM lead, opportunity, deal, and closed-revenue data to clarify marketing's contribution to pipeline and revenue.

Ready to see the whole customer journey?

Start a conversation ↗