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A free GA4 report template you can use today.

A clean Looker Studio dashboard built on GA4 data. Copy it, connect your own property, and get a clearer view of traffic, engagement, and conversions without building from scratch.

Stop rebuilding the same dashboard.

Faster than a blank reportStart from a layout that already answers common marketing questions.
Built for GA4Uses GA4 metrics and dimensions rather than legacy Universal Analytics fields.
Yours to customizeEdit charts, filters, and branding once the copy is in your account.

What is in the template.

The dashboard gives you a one-page view of how your website is performing, with menus to dig deeper:

  • Filters: date range, traffic medium, device category, country, and traffic source.
  • Scorecards: users, views per session, average session duration, and conversion goals.
  • Trend chart: visitors and conversion goals over time.
  • Source / medium table: sessions, average session duration, event count, and key events by source and medium.
  • Conversion funnel: a placeholder section for total users and % drop-off by step, once your conversions are set up.

Set up your conversions with the GTM setup guide so the conversion goals and funnel sections have data to show.

Need more than GA4? I also build reporting for paid platforms (Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads), Google Search Console, CRM data, CRM attribution modeling, and Google Business Profile. Start a conversation or see marketing attribution.

How to use it in 4 steps.

01

Open

Click Open the template and sign in to Google.

02

Copy

Select the three dots in the top right, then Make a copy.

03

Replace

Swap the data source for your GA4 property.

04

Adjust

Set the date range and check the charts populate.

You need at least Viewer access to the GA4 property you connect. The conversion goals scorecard and funnel section start empty because they depend on your own conversions being tracked.

GA4 template FAQ.

Is the GA4 report template free?

Yes. The template is free to copy and use with your own GA4 property. No signup is required.

How do I connect the template to my GA4 property?

Open the template, select the three dots in the top right and choose Make a copy, then replace the data source with your own GA4 property.

Does the template store or share my GA4 data?

No. Your copy runs in your own Looker Studio account and connects directly to your GA4 property. The template owner does not receive your data.

Why do some charts show no data after copying?

Usually the data source was not switched to your property, or your account lacks access to it. Custom dimensions such as click text only appear after they are registered in GA4 and have collected data.

Want the report to reflect data you can trust?

See analytics audits ↗